I just updated my Google Analytics Certification, retaking the exam.
The exam is pretty simple:
- 70 multiple choice questions
- 90 minutes to answer the questions
- minimum of 80% right answers to pass the exam
The certification validity period is 18 months.
If yuo are intrested into get the certification join Google Partners: https://www.google.com/partners/about/join.html and try the exam.
To prepare for the exam, you can study the material covered in the Analytics Academy Google Analytics for Beginners and Advanced Google Analytics courses.